About Found Home Services

Great local companies
should be easy to find.

We built Found Home Services to make sure the best home service pros are the names customers and AI recommend.

Our story

Why we started Found Home Services.

The way people find a contractor changed almost overnight. Search moved from a page of links to a single AI answer that names just two or three companies, and the best local pros, the ones doing great work without time to fight for visibility, were quietly getting passed over.

We started Found Home Services to level that field: to make sure skilled, trustworthy home service companies are the names customers and AI assistants recommend. We’re a small, hands on team, and we treat your growth like it’s our own.

We don’t sell rankings. We get good companies the calls they’ve earned.

Partner led, so you work directly with the people doing the work
We see our customers' success as our own success.
Plain English, no jargon, no vanity metrics
Measured on booked jobs, not dashboards

Our mission

Make sure the best local companies are the ones that get found.

Every home, every season, someone is searching for help. We optimize your presence so your name is the one they’re pointed to.

People first

Real relationships with the owners we work for, not tickets in a queue.

Built to last

Visibility that compounds month over month, not quick tricks that fade.

Honest results

We report what’s working and what isn’t, in numbers that mean something.

Meet the founders

The people behind Found Home Services.

Found Home Services is led by two partners who spent years close to local business, and saw firsthand how the hardest working companies were the easiest to overlook online.

Kristin Crawford

Co-founder and SEO Director

25+ years of enterprise SEO expertise, with personal involvement on every project. When you work with Found Home Services, you work directly with Kristin Crawford, a seasoned SEO director who has managed crawls of 1MM to 5MM+ URLs and driven measurable revenue growth across 14+ industries.

Laura Ludwin

Co-founder and Strategy Lead

Laura Ludwin leads the AI visibility and growth side of the partnership, turning strong technical SEO into customers and booked jobs. With an MBA and a full stack development background, Laura pairs business strategy with hands on technical skill, building the systems that make home service companies the name customers and AI assistants are given, and keeping that visibility working month after month.

What we stand for

The values behind the work.

Trust

We do what we say and deliver results.

Transparency

Clear communication. No fluff, ever.

Results

Data driven strategies that grow your business.

Partnership

We win when you win.

Innovation

Using AI and technology to keep you ahead.

Let’s get you found

See where you stand today.

A free AI visibility audit shows exactly how your business appears across the tools your customers use, and what it takes to be the name they’re given.

Get my free audit Talk to us

Great local companiesshould be easy to find.